Macelleria Magri Bruno

As stated on the sign displayed outside the historic shop in Chiuduno opened by his grandfather in 1926, he "puts his face on it". Once you enter, the sunny face of Fabio Magri, the "he" in question, can be seen behind the raised counter to speak his mind as a butcher-preacher. But they are not just words, quite the opposite. For years, if not from the beginning - first Luigi, who started the business, then his father Bruno - the Magri butcher has maintained and strengthened the direct relationship with suppliers, the only authentic and verifiable guarantee for the consumer.

Over the years, the decision was made to think more ethically. Even if it didn’t yield what it deserved from a commercial point of view, it was certainly gratifying for the protagonists and for the customers, who were able to comprehend the message together with the quality of the products. It can be summarised in the concept that Fabio Magri puts above all else, fully shareable and valid for every business, that is, that "people are at the centre of everything". After all, what else is traceability if you don't know how people behave during their work as farmers, breeders, processors, craftsmen and traders?

"Before the price, it is the value that counts, and it is only the latter that determines the first because things cannot be delicious if they are not of a good nature." The words of Fabio Magri, who has constantly researched product quality as a logical consequence of the healthy principles that generally supervise the quality of life, taking care of the substance and not the ephemeral, respect for man and the territory in which he operates.

Together with the face, Fabio Magri’s contribution and his butcher pass through direct contact with the breeders, who supply the animals after raising them according to an agreed natural housing and feeding protocol that is constantly monitored. In addition to fresh meats, they also produce quality cured meats produced (the salami and loanghina are super). They are all prepared and selected with the same attention in the small shop, where it is impossible not to get involved in the owner’s communicative verve and enthusiasm.